Handlooms are an age old tradition of making cloth by spinning and weaving. It has been the backbone of a vast number of the rural populace for their livelihood. Telangana has a very long standing tradition of weaving and handloom production. Over the years the industry has suffered by way of decreasing numbers in the weaving class, fall in quality of work, low wages, and a host of other reasons. When one gets to the inner rural pockets where the real ethnic craftsmen weave their wonderful handloom fabrics, one gets to see the highly contrasting stark reality.
TV9 believes in the emancipation of the weaver whose contribution to Indian heritage is ever to be valued and remembered. Through the telecast of stories and promos TV9 has been promoting the importance of handlooms.
TV9 has been bringing forth issues of weavers by telecasting sound bytes. Despite frugal spending and hard toil the weaver has never been able to eke out an existence without the mercy of the local money lender’s whims. The weaver never gets to receive government assistance either because of the middle levels between ministry and the vast multitude of spread-out weavers, mostly never let the major chunk of the money get past them.
Focussing on the need for a weavers market that acknowledges and appreciates their worth, activist Saraswati Kavula has been organising handloom fair once in every two months in Hyderabad. Bridging the gap is ‘Chenetha Santha’ where a customer buys handloom directly from the weaver and feels happy to pay for the real worth of cloth.
Watch here:
Chenetha Santha sells Khadi made out of organic cotton – TV9
TV9 For Better Society 